UNDOCUVA

2022 | University of Virginia
Freelance

undocUVA is a student organization working to create a more inclusive environment for undocumented students through education and advocacy. In 2022, they requested a logo revamp while maintaining the values and themes reflected in the migratory monarch butterfly. As an independent student organization with their own marketing team, part of the goal was to provide them with flexible assets for their use, so these assets and branding guidelines were created but also integrated into their graphic design platform for ease of creativity.