UVA STUDENT COUNCIL

2020 - 2021 | University of Virginia
Director of Marketing

The Director of Marketing serves the University’s student council by publicizing initiatives, statements, and agendas of the administration and cabinet agencies across social media and the school’s media outlets while heading a team of 10 students consisting of graphic designers, photographers, and videographers. During this term, the branding outlines, palettes, and logos were all updated to recognize the new administration’s values of equity, empowerment, and renewal.

One of our larger events, Arts Week, promoted the university’s diverse arts scene, featuring dedicated performance nights and events throughout the week. Marketing materials consisted of logos, schedule graphics, physical flyers, TV graphics, brochures, and a promotional video.